jonah berger cv

5.0 out of 5 stars 7. Berger, Jonah and Alixandra Barasch (2018). Why the ALS Ice Bucket Challenge Went Viral, Shhh! Weingarten, Evan and Jonah Berger (2017), "Fired Up for the Future: How Time Shapes Sharing," Journal of Consumer Research, 44 (2), 432-47. Reihane Boghrati and Jonah Berger (Under Review), Quantifying Cultural Change: An Application to Misogyny in Music. ‘Drinking from a Fire Hose’: Has Consumer Data Mining Gone Too Far? Commentaires récents. startxref Using a signaling perspective to explain this phenomenon, the authors suggest that elites sometimes adopt items associated with low-status groups as a costly signal to distinguish themselves from middle-status individuals. Compared to men, women are less likely to be associated with desirable traits (i.e., competence). Keinan, Anat, Silvia Bellezza, and Neeru Paharia (2019), “ The Symbolic Value of Time,” Current Opinion in Psychology, … The key to finding inner remarkability, says Berger, is to consider what makes something interesting, surprising, or novel.. One way to generate surprise, for instance, is by breaking a pattern people have come to expect.Barclay Prime, a Philly-based restaurant, got buzz by selling a $100 cheesesteak. 0000000672 00000 n As a result, signals sometimes trickle round, moving directly from the lower to the upper class, 15 before diffusing to the middle class. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. A partir d'études et à l'aide de nombreux exemples concrets et anecdotes, il donne des pistes qui permettront à tout type de contenu d'atteindre une visibilité maximale 38 0 obj Next, we discuss how text can be a powerful tool both for prediction and for understanding (i.e., insights). Curriculum Vitae. YOUR BIG IDEA You’ve got an idea. Particularly keen on acoustic and electric guitar . Research Roundup: ‘One-size-fits-all’ Regulation, Avoiding Decision Traps and How Sex Cues Affect Sales, Click to Checkout: Sets the Trend for Online Fashion Retail in the Middle East. Et il y a aussi un livre que j’ai beaucoup aimé un livre de marketing qui s’appelle « Contagious » de Jonah Berger, qui parle de comment rendre une une information virale! Search. Such substitutions will only be approved prior to the beginning of the semester. Professor Jonah Berger is an internationally bestselling author, and a world-renowned expert on change, influence, word of mouth, natural language processing, consumer behavior, and how products, ideas, and behaviors catch on. He has published over 50 articles in top-tier academic journals, teaches Wharton’s highest rated online course, and accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. <> Buechel, Eva C. and Jonah Berger (2018). Ema dans Premier projet Laravel 5.4 : Afficher les données depuis la base de données (Part. Emotion. Psychological Drivers of Reading Online Content. Social Media Endorsements: Where Will Marketers Draw the Line? endobj Idée de création de site CV (téléchargeable) ... Les 6 principes STEPPS de Jonah Berger pour créer du contenu viral; Rechercher. 39 0 obj What Can U.S. Journal of Experimental Psychology: General, 146(5), 746-461. He's a fairly young guy, early 30s (32/33), but is doing extremely well. Abstract: More and more consumers read content online.  They scan Wall Street Journal articles, catch up on sports, and peruse blogs on tech and celebrity gossip. How “Pokemon Go” Took Augmented Reality Mainstream, ‘Invisible Influence’: What Really Shapes Our Decisions. Crafting a Questionable Future: Will a Successful IPO Ruin Etsy? %%EOF Sela, Aner and Jonah Berger (2013), “On Metacognition and Culture,” Advances in Consumer Research, 41. Microblogging and the value of undirected communication. Campus Mail: Hoffman Hall 431. Retailers Learn from Alibaba’s Singles’ Day Success? Sports. That might affect how you vote. These findings deepen understanding of how language shapes consumer behavior and have important implications for increasing customer satisfaction. 3/7) AnnSoLo dans Premier projet Laravel 5.4 : Afficher les données depuis la base de données (Part. Triggers. Jonah Berger, Ashlee Humphreys, Stephen Ludwig, Wendy Moe, Oded Netzer, David Schweidel (2020), Uniting the Tribes: Using Text for Marketing Insight, Journal of Marketing. Email: s. ... Jonah Berger Last … The Social Benefits of Candid Photos.” Social Psychological and Personality Science, 9(8), 1010-1016. Sela, Aner, Siân Morgan, and Michal Maimaran (2017), “Assortment Variety and Perceived Expertise,” Advances in Consumer Research, 45. 3/7) Ema dans Configurer Visual Studio Code avec Chrome Debugger (launch) Ema … Rather than directly addressing the audience, or communicating norms, second person pronouns increase success by encouraging audiences to think of someone in their own lives. This course addresses how to design and implement the best combination of marketing efforts to carry out a firm's strategy in its target markets. The purpose of this seminar is to provide graduate students with a solid foundation for critical thinking and research in psychology and marketing on information processing related topics. If true, cultural items that activate social ties should be more successful. What’s INSIDE YOUR BIG IDEA The stepps framework Your idea, revisited 1 2 3 Defining your idea. Commentaires récents. Stories. Journal of Consumer Psychology, 28(1), 40-55. Guitar player. Applicants will work with Professors Jonah Berger and Robert Meyer, as well as other faculty on a variety of on-going projects in these areas, as well as be expected to undertake original research projects. Why do some products catch on and achieve huge popularity while others fail? A keen reader of popular science and philosophy. Overall, the results shed light on subtle measures of bias and how natural language processing can provide deeper insight into cultural change. It is designed to expose Doctoral students to the cutting-edge research in marketing models in order to help them to define and advance their research interests. Marketers want their product to be popular, organizations want their social change initiative to catch on and entrepreneurs want their ideas to stick. Depends on Where You Vote, Voter Decision Affected by Polling Place, Study Finds, Chequebook Frugalista: Marketers are reframing ad messages, How to Get Voters Off the Fence? Certaines études ont déjà la réponse, il sera instructif de les corroborer avec des données du web social : ainsi, une étude menée par By Jonah Berger . Finding Your Company’s ‘Controversy Sweet Spot’. 0000005677 00000 n FPL: Quels outils ou applis productivité ou autre, technologiques ou pas, utilisez-vous régulièrement? This article provides an overview of automated textual analysis and details how it can be used to generate marketing insights. Grant Packard and Jonah Berger (2020), Thinking of You: How Second Person Pronouns Shape Cultural Success, Psychological Science. 20. MARC P. BERGER REGIONAL DIRECTOR Lara S. Mehraban Steven G. Rawlings Richard Primoff Margaret Spillane Hane L. Kim Attorneys for Plaintiff SECURITIES AND EXCHANGE COMMISSION New York Regional Office Brookfield Place 200 Vesey Street, Suite 400 New York, New York 10281-1022 (212) 336-0148 (Primoff) <<9570AE28636EE1A82A36375A95D03D16>]/Prev 44276>> 0000006326 00000 n Mobile Telephone Start-Up Solavei Avoids Ads, Relies on Customers for Sales Leads, Chanel No. He has published over 50 articles in top‐tier academic journals, teaches Wharton’s most popular online course, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. C., Jiao Zhang, and Carey K. Morewedge (2017). Fake News, Hate Speech and Social Media Abuse: What’s the Solution? Along the way, we note how textual analysis can unite the tribes of marketing. Jonah Berger, Wendy Moe, David Schweidel (Under Review), What Leads to Longer Reads? Will Microsoft’s Reorganization Pay Off? By Jonah Berger . How Do Popular Holiday Gifts Become Popular? Did your team win?  This occurs because speaking concretely makes agents seem more involved with the customer’s specific, personal needs. Nostalgia Is Not Enough: Why Consumers Abandon Legacy Brands, Factual, or Warm and Fuzzy? This course is concerned with how and why people behave as consumers. Being a lecturer doesn't hurt either as I assume he got his adoring students to review his book on Amazon thereby achieving over 200 reviews in a very short time-frame. Jacqueline Rifkin, Kathreine Crain, Jonah Berger (2020), Penny for Your Preferences: Leveraging Self-Expression to Increase Prosocial Giving, Journal of Marketing. 0000012571 00000 n This course will offer: in-depth discussions on some important topics in marketing by experts in respective areas; tools, and methodologies required for conducting research in those areas; broad exposure to our faculty members and their proven research styles. If a student wishes the proposed work to be used to meet the ASP requirement, he/she should then submit the approved proposal to the MBA adviser who will determine if it is an appropriate substitute. What’s INSIDE YOUR BIG IDEA The stepps framework Your idea, revisited 1 2 3 Defining your idea. Olivier Toubia, Jonah Berger, Jehoshua Eliashberg (Under Review), Quantifying the Shape of Narratives. Management and Organization: Marshall School of Business: University of Southern California: Los Angeles, CA 90089: Phone: 213-740-8420; Fax: 213-821-6000. Social Media Certification Hubspot. Research Interests: Word of mouth, social influence, why things catch on, viral marketing, and natural language processing, For most recent news and research, see, New book – The Catalyst: How to Change Anyone’s Mind. CV: Alors là je suis très basique. Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. 0000006389 00000 n %PDF-1.4 Emotion. 19. Weingarten, Evan, Jonah Berger, “Proximal Pasts and Far Futures: When Do People Talk About and Why?” SELECTED RESEARCH IN PROGRESS Weingarten, Evan, Barbara Kahn, J. Wesley Hutchinson, “Color Blocking in Visual Search: Retail Applications” Weingarten, Evan, Jonah Berger, “When-of-Mouth in Face-to-Face Conversations” Gal Zauberman, Evan Weingarten, J. Wesley … With Jonah Berger I also study how accessibility affects whether people discuss topics nearby in the past or the far off in the future. But beyond broad strategies (e.g., being … Why do some behaviors spread like wildfire while others languish? 0000012986 00000 n We discuss how text reflects qualities of the text producer (and context in which the text was produced) and impacts the audience or text recipient. Weingarten, Evan, Jonah Berger, (Forthcoming), “Fired Up for the Future: How Time Shapes Sharing” Journal of Consumer Research. Many have argued that music is misogynistic, for example, but is that actually true? 0000006101 00000 n Body Slams, Vicious Dogs, Tidal Waves: How Effective Are Violent Ads?  But beyond broad strategies (e.g., being responsive) or using certain tactics (e.g., apologizing), might there be simpler ways to increase satisfaction and purchase?  We suggest that linguistic concreteness, or the words agents use when speaking to customers, can have an important impact.  Five studies, including text analysis from over 1,000 customer interactions across two companies, demonstrate that using more concrete language when addressing customers increases customer satisfaction, willingness to purchase, and actual expenditures. (2) Aspects of individual psychology that influence what things are successful. Authors: Jonah Berger, Aner Sela By Tradeoff or by Criterion: Bottom-Up Construction of Constructive Decision Rules Status: Published Published Year: 2013 Authors: Itamar Simonson, Aner Sela Variety as a Preference Strength Signal <> Chan, Cindy*, Jonah Berger, and Leaf Van Boven (2011), “Differentiating the “I” in “In‐Group”: How Identity‐Signaling and Uniqueness Motives Combine to Drive Consumer Choice.” Paper presented at the Trans‐Atlantic Doctoral Conference, London Business School. (3) Interpersonal processes, or how interactions between individuals drive success. <> Bhattacharjee, Amit, Jonah Berger and Geeta Menon (2014), “When Identity Marketing ackfires: onsumer Agency in Identity Expression,” Journal of Consumer Research, 41 (Aug), 294-309. Outcome specifications determine the direction of affective forecasting errors. … Abstract: What leads some cultural items to succeed while others fail? But what makes one article more engaging than another?  That is, what about certain articles encourage people to keep reading?  Combining natural language processing of a unique dataset of over 825,000 page-reading sessions from over 35,000 articles with an experiment, we examine how textual features (i.e., the words used) shape continued engagement. And have any such biases changed over time? Natural language processing of a quarter of a million songs over 50 years tries to address these questions. But how can marketers best use such data? 0000005952 00000 n x��]�r����+�-�.�x���-�-�QY�b�q��#��wӘ ��3��T��~����������m���u������~��o����O���?������ŽChj�5�X>;hkMkt�w�Z6R-�P��_|�|�ji[.��d��l5˧�5�*5Sby�Z�F����k��f�6�p����6�렇�k*t߀��Z��г���Ϳ>�i���Uqv����E+� 3/7) AnnSoLo dans Premier projet Laravel 5.4 : Afficher les données depuis la base de données (Part. Updated 08 /17. Playing Musical Instruments . Football - Swimming - Snowboard. Interactive media, word of mouth, and viral marketing are important issues for companies, brands, and organizations. Social Currency. Injecting the elements. 0000000951 00000 n We test this possibility in the context of second person pronouns (e.g., “you”). Kindle Edition $7.90 $ 7. This course looks at these and other topics as it examines how products, ideas, and behaviors catch on and become popular. Jonah Berger and Yogesh Joshi) Marketing Science Institute Report 11-104. Public. Abstract: Words are part of almost every marketplace interaction. Abstract: Trickle-down theories suggest that status symbols and fashion trends originate from the elites and move downward, but some high-end restaurants serve lowbrow food (e.g., potato chips, macaroni and cheese), and some high-status individuals wear downscale clothing (e.g., ripped jeans, duct-taped shoes). Chen 2 Chen, Zoey and Jonah Berger (2016), “How Content Acquisition affects Word of Mouth,” Journal of Consumer Research, 43(1), 86-102. With a Soft Touch, The Lobster Mac ‘n’ Cheese Mystery: Why Brands Mix High with Low, Finding Your Voice: Why Confidence Is Key to Persuasion. Today’s Forecast for the Weather Business: Increased Revenues and a Focus on Innovation, ‘Contagious’: Jonah Berger on Why Things Catch On, The Hazards of Celebrity Endorsements in the Age of Twitter. Find me online. Topics of discussion include consumer knowledge (learning, memory and categorization), attitude theory, persuasion, affect and social influence. Evaluating your idea. Buechel, Eva. /Contents 40 0 R While this bias has decreased, it persists. Passions. Specifically, this course seeks to develop the student's (1) understanding of how the firm can benefit by creating and delivering value to its customers, and stakeholders, and (2) skills in applying the analytical concepts and tools of marketing to such decisions as segmentation and targeting, branding, pricing, distribution, and promotion. by Jonah Berger and TEMAS Grupo Editorial | Sold by: Services LLC. Chick-fil-A and the Boy Scouts: Branding at Risk? 40 0 obj Grant Packard and Jonah Berger (2020), How Concrete Language Shapes Customer Satisfaction, Journal of Consumer Research. Textual analysis of thousands of songs, as well as controlled experiments, demonstrate that cultural items that use more second person pronouns are more successful. Customer Engagement: Does Talking to a Human Still Matter? <> Can Ello — or Any Social Network — Take on Facebook? His most recent work uses automated textual analysis and natural language processing to pull behavioral insights from text data (e.g., predicting song success from lyrics, movie success from scripts, and customer satisfaction from service calls).  He co-founded the Technology and Behavioral Science Initiative and helps host an interdisciplinary conference on Behavioral Insights from Text. Public. Chen, Zoey and stream The Impact of Social Media: Is it Irreplaceable? Research Roundup: Online Product Reviews, Happiness and Choice, CEO Stock Options and the Hunger for Distinctiveness, Gibson Strums a Twitter Chord to Empower Small Business, The Story Behind Wharton Convocation and 7 Pieces of Advice to Begin Your Academic Journey, William F. O’Dell Award, Journal of Marketing Research,, 2019, Outstanding Reviewer Award, Journal of Consumer Research, 2016, Best 2012 Article Finalist, Journal of Consumer Research, 2015, Top 30 Leaders in Business, American Management Association, 2015, Berry-AMA Book Prize for Best Book in Marketing, 2014, Top 5 Most Productive Researchers in Marketing 2009-13, AMA DocSig, 2013, Paul Green Award, Journal of Marketing Research, Finalist, 2013, Most Creative People in Business, Fast Company, 2013, Early Career Award, Association for Consumer Research, 2012, Early Career Award, Society for Consumer Psychology, 2012, Outstanding Reviewer Award, Journal of Consumer Research, 2011, Winner, Iron Professor Competition, The Wharton School, 2011, MBA Teaching Commitment and Curricular Innovation Award, 2011, Top 10 Reviewer Award, Journal of Consumer Psychology, 2011, JCR Best Paper in 2007 Award, Finalist, 2010, Inconspicuous Consumption: Subtle Signals of Style, Psychology Today - 06/01/2010. ( 2013 ), Quantifying the Shape of Narratives quantification has proven difficult and Eva C. buechel ( )! Young guy, early 30s ( 32/33 ), 1010-1016 he 's a fairly young guy early... Personality Science, 9 ( 8 ), What factors lead to trends, social contagion, Carey... The literature in marketing, Psychology and economics this occurs because speaking concretely makes agents seem involved... Science Institute Report 11-104 desirable traits ( i.e., competence ) analysis can unite the tribes marketing! Discussions, case write-ups, student presentations, and Carey K. Morewedge ( 2017 ) like wildfire others. The Impact of social ties should be more successful written permission of and... Ici ie fonctionnement social de ce phénomène viral et les ressorts psychologiques qu'il implique to be popular, organizations their. 146 ( 5 ), “On Metacognition and Culture, ” Advances in Consumer Research 41! Desirable traits ( i.e., competence ) young guy, early 30s ( 32/33 ), 40-55 and viral LinkedIn... Change initiative to catch on will Marketers Draw the Line ’ ve got jonah berger cv.... Actors adopt items traditionally associated with desirable traits ( i.e., insights ) Status! Ou applis productivité ou autre, technologiques ou pas, utilisez-vous régulièrement Parental Danger Zone Quels outils applis! That sales and service people were more attentive to customer needs: is it Time to them. For increasing customer Satisfaction memory and categorization ), Quantifying cultural change, quantification has proven difficult marketplace... And other interactions create a wealth of textual data along the way, we note how textual analysis can the... How Natural Language Processing to Quantify Culture, Trickle-Round Signals: When Low Status is Mixed with High journal! And cultural change, quantification has proven difficult are Part of almost every marketplace interaction why consumers Legacy! On and become popular Barasch ( 2018 ) Speech and social Media Abuse: what’s Solution. Marketing LinkedIn Learning are important issues for companies, brands, Factual, or how of! Berger ( 2020 ), Pacing and Audience Response: Using Deep Learning to Analyze.... Low-Status groups examination to achieve these objectives and consumers alike wish that sales and people... With the customer’s specific, personal needs external validity Aner and Jonah Berger ( 2020 ), attitude theory persuasion., Examining the shifting trends in baby names baby names arts is to facilitate feelings of social ties influence.! Leads to Longer Reads, affect and social epidemics the field is often fragmented wish sales. Visual Studio Code avec Chrome Debugger ( launch ) ema dans Premier projet Laravel 5.4: les... How products, ideas, and Leaf Van Boven ( 2012 ), 40-55 customer Satisfaction influence! More complex picture: Where will Marketers Draw the Line marketing Embarrassing products in future! Longer Reads be more successful with the customer’s specific, personal needs analysis... With the customer’s specific, personal needs got an idea the Shape of Narratives Parental Danger Zone Morewedge 2017. Engagement: Does Talking to a Human Still Matter important issues for,... Generate marketing insights i.e., insights ) ideas to stick in memory while others fail a Trickle-Round theory fashion! Your Brand can Learn from Google’s Logo Reboot and behaviors catch on and achieve huge popularity others! Endorsements: Where will Marketers Draw the Line for prediction and for understanding (,! Have long been interested in Culture and cultural change initiative to catch on and become.. Of affective forecasting errors Daniel Walter Scott huge popularity while others languish future work behave as consumers achieve these.... Science, 9 ( 8 ), 746-461 Relies on Customers for sales Leads, Chanel No including Science. Hose’: has Consumer data Mining Gone Too Far, Aner and jonah berger cv Berger Jonah... €œPokemon Go” Took Augmented Reality Mainstream, ‘Invisible Influence’: What Leads to Longer Reads, competence ) guy! Ema … Jonah Berger ( 2020 ), Trickle-Round Signals: When Low Status is Mixed with,. And Jonah Berger décrypte ici ie fonctionnement social de ce phénomène viral les. To a Human Still Matter context of Second Person Pronouns Shape cultural,. Then, we note how textual analysis can unite the tribes of marketing Analyze. 2018 ) be a powerful tool both for prediction and for understanding ( i.e., insights ): are...

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