Additionally, experts were involved in several stages of the investigation for fact checking and validation of the insights. Examples can be an Iphone, Levis 501, a Rolex watch, etc. Usability and function is something I’ve thought a lot about these last six months in different design processes. Gentner, et al. Kansei design approaches for the new concept development process. © 2020 Springer Nature Switzerland AG. Massachusetts: Rockport Publishers, 2012. The three levels are visceral, behavioral, and reflective. Finally, the Kansei design principles were applied for evaluation of the finished products to confirm if the user could accept imperfection, and if design could extend the user-product connection. Emotional design: Why we love or hate everyday things. Section 5 demonstrates the design experiments and identifies how each of the products was changed to imbibe the visceral, behavioural and reflective aspects of the emotional design. These insights confirmed important facts that informed the process of ‘the design practice’. Also, the glass top of the table was cracked because of bearing a heavy burden. Now it’s taken for granted that new cars have it. His experience had led him to confirm that upcycling was a labour intensive, time consuming and a costly process with a huge probability of consumer’s subjective disappointment. D Kopec. Empathy on the other hand has a lifespan, and product waste as the symptom of expired empathy is caused by the lack of people’s emotional attachment to their products. This was seen as the biggest weakness in case of discarded products, as the likelihood of change in aesthetical value of a product due to change in time, trends in fashion, cultural differences, ageing, decay, etc. This is the one out of the three that I immediately think of, when thinking about design. This design principle embraced the view that broken and discarded furniture could be made beautiful and meaningful. This confirmed Verganti’s  comment, which can be summarised, as that meaning is not given by a designer, but by people, in this case the users themselves. Products were seen as tools for users to complete their task, rather than as living objects that have meaning, memory, personality and story. It is believed that the rapid increase in the pace of manufacturing influences the current consumer culture, where short-usage and discarded products emerge. For example, experts 2 and 3 concluded that neither recycling nor up cycling was a solution for products that ended in a landfill. The experts acclaimed the product highly on the basis of looks. www.autodesk.com works simple and easy. J. Mech. Reflective attachment is personally given by users and more likely to produce emotional durability. For this product the developments were undertaken via a computer simulation, with the intention of actualization once the design was deemed suitable. If it is a new watch or a website- the most important thing is that the user can understand how to use it- and that is has a needed function for someone. The remaining of this paper is structured as follows. Aftab, M., Rusli, H.A. In fact it is a little hard to be productive right now and write this instead of playing games. Chinese Journal of Mechanical Engineering, 2016, 29(6): 1145-1156. Section 7 concludes the paper by identifying the need to think for products to be more reflective in order to have a longer-term emotional connection with their user. The investigation also determined if a design intervention would have a significant change in the emotional response of the people towards discarded and unusable products. The Don Norman’s three levels of design were introduced, which are the Visceral, Behavioral, and Reflective level of design. Secondly, behavioural level is associated with the whole experience of using a product – usability, understanding, physical feel, and performance - where appearance does not really matter. Initially, fabric materials replaced the two missing sides glasses. Thus, in reflective design, designers can only propose the message to the users, and then the users have to interpret the message to give meaning, and create their own emotional significance of the product. Wabi Sabi accepts the natural growth of product through times and physical changes, and can reduce continual dissatisfaction of beauty and acquire a longer empathy. The various perception, interpretation and reaction of people to certain colours require experiment and further validation in this project. These are examples of brands that i associate with so called ‘pretty’ design that looks good. Juniper  introduced Wabi Sabi, a Japanese philosophy that sees the value of product as a journey of narrative experiences. The redesigned cabinet addressed the behavioural and visceral level of emotional design, however the long-term value could only be achieved through redesigning and reconstructing the perception of people towards products on a reflective level. Wireless device connection problems and desigh. International Journal of Technology Intelligence and Planning, 2015, 10(3-4): 222-253. ( Log Out / The expert confirmed that the concept had the potential of re-popularising what was once famous and celebrated furniture, and gave it a second chance for usability. 3. International Journal of Design, http://www.ijdesign.org/ojs/index.php/IJDesign/article/view/2338, [2016-12-15]. http://eprints.uwe.ac.uk/29936. Ching and Binggeli  suggested neutralized colour schemes as the most flexible one. The wood planks of the chair backrest were not able to hold the load – they were starting to detach one by one, hence, the family could no longer use the chairs because it was dangerous to lean on. 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